“We are thrilled by the viewership, engagement and reaction to The Game Awards this year,” said Geoff Keighley, executive producer. “With triple-digit viewership gains across the board, plus record setting social media metrics, one thing is clear: video games and gamers continue to grow in importance and prominence on the pop culture landscape.”
On social platforms, The Game Awards posted double and triple digit gains in engagement – including on Twitter, where the number of people tweeting about Game Awards related-content doubled year over year, with #TheGameAwards hashtag usage up 2.7x compared to 2016 (Source: Twitter). When compared to social conversation around broadcast and cable TV programming, The Game Awards was the #1 program on December 7, excluding live sports. (Source: Nielsen).
This year, new interactive elements helped increase live engagement during the broadcast. On Twitch, The Game Awards Extension gave viewers a chance to interact with the show and predict winners in all the main show category. More than 70% of the Twitch audience interacted with the extension. On Steam, a “Game Awards Game Giveaway” during the live show helped drive record-setting live stream numbers, including an average watch time of 70 minutes per Steam viewer.
The Game Awards 2017 featured highlight moments such as The Legend of Zelda: Breath of the Wild winning Game of the Year, pioneering female game designer Carol Shaw receiving the Industry Icon Award, and the world premiere of a new trailer for Hideo Kojima and Norman Reedus’ new collaboration, Death Stranding. New game announcements included Bayonetta 3 from Nintendo and Platinum Games; From Software’s next project; In the Valley of Gods from Campo Santo; Soul Calibur VI from Bandai Namco; Witchfire from The Astronauts; GTFO from 10 Chambers Collective and more. Talent appearing during The Game Awards included Dwayne “The Rock” Johnson, Kevin Hart, Jack Black, Guillermo del Toro, Norman Reedus, Zachary Levi, Aisha Tyler, iJustine, Conan O’Brien, Lance Reddick, Jason Schwartzman, Felicia Day, Justin Roiland, and Andy Serkis, in addition to musical performances by Phoenix and The Game Awards Orchestra.
The Game Awards aired globally across a record number of screens and digital platforms including Facebook Live, GameSpot, IGN, KakaoTV (South Korea), Live.Playstation, Mixer, NicoNico (Japan) PlayStation Store, Steam, Tencent (China) Twitch, Twitter, and YouTube in 4K UHD.
Specific viewership highlights include:
– On Twitter, #TheGameAwards was once again the #1 worldwide trend during the broadcast. 2.7x more people use the #TheGameAwards hashtag this year than in 2016, and 2x more people tweeted about The Game Awards-related content this year than in 2016. (Source: Twitter)
– According to Nielsen, The Game Awards was the most social 24/7 program on Thursday, 12/7/17, eclipsing broadcast and cable television in the United States. (Source: Social Content Ratings, 12/7/17. Excludes sports events.)
– On Twitch, 70% of the audience watching on /TheGameAwards interacted with the Twitch Extension – completing over 700,000 predictions throughout the broadcast. 1,372 Twitch broadcasters co-streamed The Game Awards, and 3,522 Twitch viewers correctly predicted the winners in all the in-show categories via the Twitch Extension. (Source: Twitch)
– On Steam, an integrated The Game Awards sale experience and the first-ever The Game Awards Game Giveaway fueled incredible viewership growth. Viewers on Steam Broadcasting watched an average of 70 live minutes of the Awards. (Source: Valve)
– In the three weeks leading up to the show, more than 7 million authenticated fan votes were cast in all the major award categories using The Game Awards website (via Facebook Logon), Google Search, Twitter DM and Facebook Messenger.
– To date, here are the livestream numbers for The Game Awards (does not include VOD viewership):
2014: 1.9 Million
2015: 2.3 Million (Up 23%)
2016: 3.8 Million (Up 65%)
2017: 11.5 Million (Up 202%)
About The Game Awards
The Game Awards, created by Geoff Keighley in 2014, is an annual awards ceremony that honors video game creators and gamers across console, mobile and PC gaming, as well as eSports. The program is both an awards show and a first look at the future of the video game industry. Built from the group up to air exclusively on gaming and streaming platforms, The Game Awards is guided by an advisory board that includes the executive leadership teams from Activision (Eric Hirshberg, CEO), AMD (Dr. Lisa Su, CEO), Electronic Arts (Patrick Soderlund, EVP, Worldwide Studios), Microsoft (Phil Spencer, EVP of Gaming), Nintendo of America (Reggie Fils-Aime, President), Rockstar Games, Sony Interactive Entertainment (Shawn Layden, President, SIEA), Ubisoft (Yves Guillemot, CEO), Valve and Warner Bros. Interactive Entertainment (David Haddad, President).