The Subscription plus Item mall debate is something that rages on and on these days. People come up with witty equations to illustrate the differences. Comparing the price of; (Insert unrelated product here) to the price of a game subscription. It’s all very cute and all, but the primary arguments, generally aren’t based completely in reality. A lot of the associated costs of an MMO gets left out, or blatantly ignored.

Is $15 bucks too much for a subscription?

Not really, yes different currencies translate into more or less, that goes without saying. Yes the cost of servers and bandwidth might be down, but that’s not all that’s being paid for, neither is Customer service the sum total of what you’re paying for.

Something that seems to be forgotten is that just like Single Player games (which you used to only pay for once, but with DLC you now pay for expanded content) is the cost of development for the games. For several years games are in design and development, internally tested, worked on and so forth. In the case of triple A titles, that costs a huge amount of money.

Designers, Programmers, Artists, Animators, Writers, Voice Actors, Server Techs, etc, all these people working to make the games people are complaining about, get paid to make the games. This can be a massive investment for a company, and the “box price” and the subscription fees, even the item mall content being added to sub model games go to recoup the money spent to make the game.

But beyond that, with MMO’s or at least with the good ones, new content and patches don’t come out of thin air, the above mentioned group of game staff, plus GM’s, plus Customer service people, plus community management all have to be paid to get all the new content/updates/patches created/made/tested before it gets released.

Using the “Game of main comparison” WoW, Blizzard spent millions developing it before it even launched and they spend more and more for expansions, updates and the like. Now yes they are making a pant load of money but when you factor in original and continuing development costs, continued operation and repair costs, corporate tax and more, that cuts down on actual profit.

Of course all these companies are interested in making profit; no company can survive without it. Not just because profit is good, but also because profit translates into capital for the next game they create/build/launch/operate.

I am not a happy go luck fan of Item malls, not because I don’t like paying for extra content, but because of the kind of crap that usually ends up in them. Items that unbalance a game, uber xp scrolls and the like that those who can afford love and those who can’t loathe.

Looking at STO (which yes I currently play as you all know) which was in development for something like 4+ years, that’s all that money spent, hoping that it would attract Star Trek fans, and gaming fans alike with a new experience. Yes there is the box fee or digital download cost, there’s the subscription cost be it monthly, 3 months, 6 months, or the special year or life time sub cost. Also they do have the C-Shop, which presently only contains 2 items, a playable Federation Klingon or Ferengi.

They need to make back all the money spent designing, developing, and testing the game, then make money to continue to operate, expand, and repair the game. Continuing with this example, the Staff for STO has already said in different places, that how Cryptic’s other games are operated in price models and how STO will be modeled isn’t going to be the same thing. The Borg update was free, and I get the sense other expansion content will likely be free also.

So looking at the overall subscription + item mall model, when you factor in all the costs either spent in development or going forward, it makes sense the company needs to generate revenue. Yes not everyone can or will pay for stuff in the item mall, which goes without saying. People play F2P games all the time without buying a thing. They however balance out with those who do buy things and usually spend an insane amount of money doing it.

How is that any better?

I’m not really sure it is, or different for that matter. The only differences between F2P and Subscription based games is usually quality (though that may be starting to change) and the word “Free”. It might be free to play the basic game, which is great for players, but to get the most out of the game experience you have to spend money. With P2P games you pay money to get the main experience, but there’s also the occasional bonus goodies in the Item mall, usually nothing that is really required, generally in the P2P world these are just nice little bonuses, and not really impactful to the experience over all. (Broad strokes I know)

Expansions on the other hand, yes some companies will make you pay for expansions, but considering an expansion is usually quite a bit of additional content, this makes sense. When of course, the expansion is priced reasonably and is worth buying. Any gamer who plays the Sims franchise will tell you that not always is the expansion worth buying, not because of the price, but because they, for whatever reason, don’t like the content. (Generally)

But you’re still paying for a higher end content package, not just a quick update patch, which costs more to create and develop.

If you want to really argue about this issue, at least be intelligent about it and do some research. Debate, discussion, and dissent is vital to keep the industry moving forward, but just complaining for the sake of complaining doesn’t do anything short of making you look rather stupid and waste the time of those whom participate in it.

My grandma used to fill my ears with the cliché “Money doesn’t grow on trees” Well in Gaming, neither does new content, expansions, and patches.