L’Image FashionEast Magazine Launches in Halifax.
(Cover Model: Ivy, Photographer: Jimmy Jensen)
Over the weekend, I attended the Launch party for L’Image FashionEast Magazine at the Halifax Delta. It’s good to see new ventures that are designed to draw attention to talent in Atlantic Canada. There is a great wealth of talent across the board in AC and having a magazine built and launched to showcase that talent is a very good thing indeed.
While primarily focused on the fashion industry within Atlantic Canada, the magazine appears to also be inclusive to Photographers, Designers (established and aspiring), media artists, musicians and other talent from the region.
Linda Buchanan, whom is the President and Publisher of L’Image as well as the President of Strut International which is also the representation for many of the models involved with the show delivered an opening speech which detailed the idea behind L’Image and you could feel both the boundless energy but also the passion Linda has for the fashion industry within Atlantic Canada but also building and promoting the natural talents present in the region.
Kicking off the show was Pink Thunder, an all girl band from Cape Breton, NS. It was a great way to kick off the show, and their cover of “Girls Just Want to Have Fun” was the perfect song to suit the evening as fun was certainly in the air.
The Launch Party featured fashion from various collections both clothing and a several selections from Clutch Culture. Designed by fresh designer, Musemo Handahu; the collection featured vibrant colours and eye catching designs.
During the course of the fashion show live music was performed by various artists adding a touch of flair and connection to those in attendance. Several of the acts interacted through look and gesture with the models as they walked down the ramp. It gave the entire show connectivity between the models, the fashion, the music and the artists.
I was admittedly impressed with the show, the models showed both the talent they posses but also the great training they received through Strut. The collections were as varied as the music that accompanied the show. Including the 5 pieces by new aspiring designer John Michael; which was a nice touch and well in-line with the ideals behind L’Image. It allowed for a very diverse showing of what we have available, while also keeping the audience engaged and interested.
As many of you know, I myself am very proud and albeit sometime shamelessly love promoting talent and creativity in and around Nova Scotia and the Atlantic Provinces so I gladly endorse this new venture. Anything that promotes and supports talent and talent growth in Atlantic Canada is a worthwhile venture and I support completely.
The quality of the magazine I must admit surprised me, both in it’s content but also in the end product which was very well put together and reflects the time spent making sure they did everything right and I look forward to seeing the future of this magazine and watch both it’s growth but also seeing the talent that will benefit from it going forward.
Another highlight of the Show was certainly the appearance by Sarah Conrad, one of Canada’s Olympians for Vancouver 2010. Who received a very healthy round of applause and welcome; as she’s from Dartmouth, NS, and also as all Canadian’s are excessively proud of our Olympians. Sarah is also featured in the launch issue of the magazine, a good show of inspiration for athletes, models, and everyone else aspiring to something.
Following the show, as with most fashion events the world over, the after party was certainly a highlight as audience, models, and the musicians mingled and I expect a good deal of networking took place.
All in all it was an enjoyable night spent, and I look forward to more L’Image events to come. The L’Image Site is still under construction but when I have information regarding it’s going live I’ll be sure to update either here on AS, or via Twitter. Below is a list of both the collections and the artists involved.
Collections
Clutch Culture
DonDeez
ProGirl
Drunk Girl Designs
Performers
Shawn Martin
Bryanna Welton (Dancer)
On a personal note, another highlight of the evening was seeing Epi’s full page photo in the magazine, which of course settled many of the arguments her and I had about if she had the beauty and talent to be a model. It’s nice to score a win sometimes XD. Said Photo below and how I’ll leave this article.
(Model: Jessica, Photographer: Robert McGee)
