Multiple sources within the magazine confirmed that GamePro employees, including executives, received phone calls first-thing this morning with the dreaded news. Everyone at the magazine’s San Francisco headquarters has been laid off. GamePro’s U.S. website, which has been online for 13 years, will also be shut down.
Thank you for your loyalty, support, and participation in the GamePro.com community. At noon on December 5, 2011, the U.S. version of GamePro online will shut down as an independent site. GamePro will become part of PCWorld.com (http://www.pcworld.com/gamepro) offering gaming news, reviews, and how-tos from the PCWorld team. Thank you to the entire GamePro staff for their hard work and dedication.
From several sources around the internet, IDG will retain ownership of the GamePro brand, which means that it could eventually revive US operations. With the magazine and website business no longer running, GamePro Media is “refocusing its US business exclusively on its growing custom publishing and solutions business.” This decision was made by Mike Kisseberth, who heads up IDG’s Consumer and Small Business media group, which includes PCWorld, Macworld, and GamePro Media. GamePro Custom Solutions will be led by current GamePro President, Marci Yamaguchi Hughes.
“The U.S. editorial and business staff worked hard to earn a passionate, loyal following for GamePro and I am grateful for their dedication and hard work over the years,” said Mike Kisseberth. “GamePro, like all businesses, must keep up with industry changes and economic realities. Marci and her colleagues have tremendous expertise in the games arena, and now they will be putting that knowledge to work for the brands that gamers love. Look for GamePro Custom Solutions to be blazing new trails in online branding for the game industry, providing gamers with deeper, richer interactions with the companies and titles they most want to know about.”
Sidenote: GamePro was one of the first gaming magazines that got me interested in writing about the gaming industry, and I find this quote from their 20th Anniversary article very sad. I don’t think when they were writing it, they though that it might be a prophetic statement. “The little magazine that got its start reviewing Atari 7800 games continues to be, as it used to call itself, “the last word on video games.” What’s GP going to look like 20 years from now…or even two, for that matter? Will it even be published on paper by that point? That’s more your call than ours, really.”
Anjel Syndicate was shocked to hear of this news and we wish the staff of both the magazine and website all the best in their future endeavors!
Tiffany "CeissaDesiste" Toms
Long time female gamer who has been playing all genres since the Atari 2600 and Commodore 64 days. Freelance Graphic Artist, Web Designer, Beta Tester, and studied one year of Game Design. I play games on PC, PS4, PS3, Wii, Wii U, Nintendo Switch, 3DS, Xbox 360, PSVita, and Android. Freelance Writer, Reviewer, and News Editor/Asst. Director for Anjel Syndicate since the site launched! Part time employee of a major video game retailer.