Archive for the ‘ Fashion ’ Category

L’Image FashionEast Magazine Launches in Halifax.

(Cover Model: Ivy, Photographer: Jimmy Jensen)

Over the weekend, I attended the Launch party for L’Image FashionEast Magazine at the Halifax Delta. It’s good to see new ventures that are designed to draw attention to talent in Atlantic Canada. There is a great wealth of talent across the board in AC and having a magazine built and launched to showcase that talent is a very good thing indeed.

While primarily focused on the fashion industry within Atlantic Canada, the magazine appears to also be inclusive to Photographers, Designers (established and aspiring), media artists, musicians and other talent from the region.

Linda Buchanan, whom is the President and Publisher of L’Image as well as the President of Strut International which is also the representation for many of the models involved with the show delivered an opening speech which detailed the idea behind L’Image and you could feel both the boundless energy but also the passion Linda has for the fashion industry within Atlantic Canada but also building and promoting the natural talents present in the region.

Kicking off the show was Pink Thunder, an all girl band from Cape Breton, NS. It was a great way to kick off the show, and their cover of “Girls Just Want to Have Fun” was the perfect song to suit the evening as fun was certainly in the air.

The Launch Party featured fashion from various collections both clothing and a several selections from Clutch Culture. Designed by fresh designer, Musemo Handahu; the collection featured vibrant colours and eye catching designs.

During the course of the fashion show live music was performed by various artists adding a touch of flair and connection to those in attendance. Several of the acts interacted through look and gesture with the models as they walked down the ramp. It gave the entire show connectivity between the models, the fashion, the music and the artists.

I was admittedly impressed with the show, the models showed both the talent they posses but also the great training they received through Strut. The collections were as varied as the music that accompanied the show. Including the 5 pieces by new aspiring designer John Michael;  which was a nice touch and well in-line with the ideals behind L’Image. It allowed for a very diverse showing of what we have available, while also keeping the audience engaged and interested.

As many of you know, I myself am very proud and albeit sometime shamelessly love promoting talent and creativity in and around Nova Scotia and the Atlantic Provinces so I gladly endorse this new venture. Anything that promotes and supports talent and talent growth in Atlantic Canada is a worthwhile venture and I support completely.

The quality of the magazine I must admit surprised me, both in it’s content but also in the end product which was very well put together and reflects the time spent making sure they did everything right and I look forward to seeing the future of this magazine and watch both it’s growth but also seeing the talent that will benefit from it going forward.

Another highlight of the Show was certainly the appearance by Sarah Conrad, one of Canada’s Olympians for Vancouver 2010. Who received a very healthy round of applause and welcome; as she’s from Dartmouth, NS, and also as all Canadian’s are excessively proud of our Olympians. Sarah is also featured in the launch issue of the magazine, a good show of inspiration for athletes, models, and everyone else aspiring to something.

Following the show, as with most fashion events the world over, the after party was certainly a highlight as audience, models, and the musicians mingled and I expect a good deal of networking took place.

All in all it was an enjoyable night spent, and I look forward to more L’Image events to come. The L’Image Site is still under construction but when I have information regarding it’s going live I’ll be sure to update either here on AS, or via Twitter. Below is a list of both the collections and the artists involved.

Collections

Clutch Culture

Aigle

Hill Tribe

DonDeez

ProGirl

Costa Blanca

Drunk Girl Designs

Performers

Pink Thunder

Bruthaz-N-Armz

Shawn Martin

Bryanna Welton (Dancer)

Kayo and Coo.L.Era

Marko Simmonds

On a personal note, another highlight of the evening was seeing Epi’s full page photo in the magazine, which of course settled many of the arguments her and I had about if she had the beauty and talent to be a model. It’s nice to score a win sometimes XD. Said Photo below and how I’ll leave this article.

(Model: Jessica, Photographer: Robert McGee)

Gamer Fashion, Creating Trends

I find it interesting that while there is elements that could be considered “gamer” fashion, it’s not really a style per se. Certainly we have brand name t-shirts and the like from various companies, or representing various games, they run between t-shirts, hoodies, jackets and other fairly basic clothing forms without any actual variance in style. Then of course we have cosplay which isn’t exactly as fashion so much as a passion to dress up as characters from various games/movies/anime/etc.

Is there room in the world for a true gamer fashion style, I believe so and sometimes I’ve kicked around the idea of building one. Taking accounting of what we have and finding a hybrid middle ground to which we can show both our passion for the games we play and our loyalty for the companies that make and publish those games.

I’ve had the images in my head of course of taking game inspired designs and turning them into a real fashion line. No I don’t mean as costumes for Halloween or for cons and various other events. I mean a true blue fashion line that can range from everyday wear to formal wear that isn’t so far left field but something far enough out from the mainstream that the ‘core will appreciate it and the casuals can choice as easily as they wish amongst their other “normal” wear.

I’m certainly not talking about freakish monster creations but fashions and clothing that show a brilliance of creativity and take inspiration and ideas from the games and characters we’ve grown up with and loved. We have people designing clothing for their characters and avatars, all manner of fan art depicting characters we enjoy or in game worlds we might wish to live in. So it stands to reason we can turn those creations and designs into real clothes. Maybe a steampunk line that while not overly tech heavy but has a charm and elegance that seems to be missing amongst current day fashions. We could bring some things to the normal market and start our own couture just for the sake of doing so.

We see the stereotypic forms of clothing that identify “cliques” in movies and we all know that the atypical gamer is some overweight, usually underdressed dork who needs a makeover. Why don’t we break these stereotypes by bringing the creativity we have within the game community from artists and character designers, designers and players to make our own mark on the fashion world; and present something we can wear as we like? Showing both our passion but that we in fact are not fashion tragedies but fashion forward moving into our own space as the growth of games spreads across the entertainment markets of the world.

We always talk about how we are pegged by the mainstream for being this or that, our representation in movies and television is lacking to show how diverse and non idiotic we actually are.

We are gamers and there’s no reason we cannot stand proudly and reflect that using the creativity and passion we all possess as a common trait amongst us. We’re already taking over the entertainment industry, might as well break into the fashion industry with our creations, create our own style, our own trends, and rock it hard.

So who’s with me?