Recently, it was announced that the channel G4 was going to cease operations and be rebranded as the Esquire channel in the first-half of 2013. While this was certainly news to some, this seemed something that was in the works for a while, especially considering that “Attack of the Show!” and “XPlay” were both cancelled in October of 2012.
The decision to rebrand the channel comes from a desire to aim it towards the “modern male” and therefore it will feature programs about travel, lifestyle, fashion, cooking, and, yes, gaming.
Was this change necessary, and how do others feel about it?
Reaction among members of the gaming community seems mixed so far, with some people going so far as to say that they never liked G4 in the first place, saying it was a dumbed-down version of Tech TV that was aimed at “brain-dead 12-year-olds.” This reaction may be a bit harsh, but one thing remains clear: This is certainly a bold change and will likely cost that network most of whatever gaming audience they had.